Pelton, Lou
Associate Professor
Department of Marketing & Logistics
Lou E. Pelton (Ph.D., University of Mississippi) is an Associate Professor in the Department of Marketing and Logistics at the University of North Texas. Dr. Peltons principal research interests include marketing channels, relationship marketing and international distribution. Dr. Pelton is senior author of Marketing Channels: A Relationship Management Approach and the forthcoming Marketing Channels: Managing Supply Chain Relationships. He is also co-author of Business Ethics: Perspectives on Corporate Responsibility and Rights, Responsibilities and Relationships: Ethics and Social Impact Management. Dr. Pelton has published more than 90 research articles in prominent journals and inter/national conference proceedings. His articles appear in Advances in Marketing, Business Horizons, Industrial Marketing Management, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business and Industrial Marketing, Journal of Business Research, Journal of Healthcare Marketing, Journal of Macromarketing, Journal of Marketing Management, Journal of Marketing, Journal of Marketing Theory and Practice, Journal of Personal Selling & Sales Management, Journal of Pharmaceutical Marketing and Management, Journal of Services Marketing, Research in Marketing others. Dr. Pelton has delivered educational programs and keynote addresses for governments, firms and tertiary institutions in Asia, Europe, South America and the U.S. His most recent invited speaking engagement was as plenary speaker at the 2005 National Pharmacy Forum.
Dr. Pelton is vice president (programs) of the Academy of Marketing Science. He has also served as president of the Federation of Business Disciplines, president of the Association of Collegiate Marketing Educators, director of the American Marketing Associations ethics and co-director of relationship marketing special interest groups. He has also served in a number of roles in the World Marketing Congress.
Dr. Pelton was selected as the 2004 UNT Summer Commencement speaker. He has also served the university in a multitude of leadership roles, including chair of the UNT Faculty Senate, chair of the Executive Committee of the Faculty Senate, and chair of the Faculty Participation in Governance Committee. Dr. Pelton co-directed COBAs first study abroad programs in Malaysia, China and Hong Kong.
“Throughout his UNT career, Dr. Pelton has been recognized as a dedicated and excellent teacher. He is also a well-known textbook author, particularly in the marketing channels area.”
Dr. David Strutton, Chair of Marketing and Logistics
