Executive Seminars in Managing New Product Development to Drive Value, Share, and Profit in the Supply Chain
April 19-20, 2007
Gateway Center, University of North Texas, Denton-TX
Seminar Topics:
- Overview of New Product Development Strategy
Dr. David Strutton and Dr. Terrance Pohlen (UNT)
- Reinventing Innovation: The Ten Step Best Practices for Inventing New Products
Mr. Rob Wallace (Wallace Church, New York City)
- Ideation
Mr. Robert Weiss (Black Marlin Group, Chicago)
- Integrating New Product Development & Supply Chain Management
Mr. Jeff Kavanaugh (Infosys Consulting)
- New Product Development - Brand Management & Promotion
Mr. Robert McEnany (The Levenson Group of Companies)
- The Product Development, Marketing & Logistics Interface
Mr. Rick Morris (Texas Instruments [ret.]/UNT)
- Bridging the Gap Between "Ideas" & "Marketplace"
Ms. Cindy Hennessy (Cadbury Schweppes)
- Managing & Motivating Creativity
Dr. David Strutton (UNT)
- New Product (Service) Positioning
Dr. Charles Blankson (UNT)
- Retail Product Rollout & Channel Selection Consideration
Dr. Ronald Hasty (UNT)
- Strategic Implications
Dr. David Strutton and Dr. Terrance Pohlen (UNT)
NPD Executive Seminars
| Date | Name | Title | Company | Topic |
| 2006 | Mr. Jeff Kavanaugh | Senior Engagement Leader | Infosys Consulting, Inc. | New Product Development and Supply Chain Management |
| 2006 | Mr. Zack Dalal | Founder & CEO | Nestle’ Toll House Café’ and Frullati Café’ & Bakery | New Product Development |
| 2006 | Mr. George Kartsotis | President & CEO | Retro 1951 | New Product Development and Entrepreneurship |
| 2007 | Ms. Ellen Copaken | Associate Brand Manager | Frito Lay | Launching a New Brand and Innovative Product Portfolio on a National Scale |
| 2007 | Mr. Jimmy Addison | Product Research Analyst | Stanley Works Tools | “Fubar” a New Product Development – The Hammer Grip |
| 2007 | Mr. Rob “Todd” Weiss | Senior Executive | Black Marling Group | How to Develop New Ideas (Ideation) |
| 2007 | Mr. Eric Williams | Founder & CEO | Out of the Box Entertainment | New Service Development – The case of 24/7 Movies on Demand and e-Commerce over television |
Recent NPD Projects
Participants in National Brand Case Competition Under the Auspices of EdVenture Partners (see http://www.edventurepartners.com)
"Brand Morocco National Case Study Competition"
November 14, 2006
Faculty Advisor: Dr. Charles Blankson, Department of Marketing & Logistics and New Products Development Scholars Program.
The entire NPD team was led by: student scholars Kim Moody, MeganRouse, Emilia Tudose, and Steven Giordano
Multiple prestigious scholarships are available exclusively to students in the NPD Scholars Program. Visit the Marketing & Logistics scholarships page for more details.
