The University of North Texas’ Department of Marketing and Logistics offers programs that are attuned to the business arena in the Dallas-Fort Worth region and across the nation. The master of business administration program in marketing provides you with the breadth of a traditional MBA coupled with the ability to specialize in marketing. The curriculum is designed to provide you with an excellent conceptual foundation and managerial skills. You can choose a full-time or part-time program leading to the MBA
Career opportunities after you complete the MBA program through the Department of Marketing and Logistics are abundant. An MBA with a concentration in marketing supports growth and development from two perspectives. One, if you have an established career path, the marketing concentration provides you the opportunity to gain the broader, more general perspective necessary for promotion to leading managerial positions. Or, if you are preparing for the business world, the combination of an undergraduate degree with an MBA concentration in marketing provides an excellent foundation for additional career opportunities.
Career Possiblitities with a MBA in Marketing
Account Manager
Advertising Executive
Assistant or Senior Product Manager
Associate Brand Manager
Brand Manager
Buyer
Customer Affairs Manager
Director of Business Development
Manager, Logistics Planning
Market Researcher
Marketing Consultant
Merchandising Analyst
Merchandising Specialist/Manager
MIS Project Leader
New Product Manager
Public Relations Representative
Purchasing Agent
Research Analyst
Retail Marketing Manager
Sales Manager
Senior Marketing Analyst
Professional Organizations
Marketing MBA students who meet the academic qualifications are eligible for membership in Mu Kappa Tau, the National Honor Society for Marketing. The department also sponsors two student organizations that are available for graduate students, the American Marketing Association and the Logistics Students Association.
Course Requirements
Background Courses* (18 hours)
*NOTE: Background courses may be required if your undergraduate degree did not prepare you for current master level courses. Background courses are assessed on an as needed basis after evaluation of undergraduate transcripts.
| ACCT 5020 (3 hrs.) | Accounting Principles (Financial) |
| BCIS 5090 (1.5 hrs.) | Intro. to Business Computer Info. Systems |
| BLAW 5050 (1.5 hrs.) | Legal, Reg. and Ethical Env. of Business |
| DSCI 5010 (1.5 hrs.) | Statistical Analysis |
| ECON 5000 (3 hrs.) | Economic Concepts |
| FINA 5040 (1.5 hrs) | Intro. to Finance and Financial Mathematics |
| MATH 1190 (3 hrs.) | Business Calculus (or other calc. course) |
| MGMT 5070 (1.5 hrs.) | Management Issues |
| MKTG 5000 (1.5 hrs.) | Marketing Concepts |
Core Courses (18 hours)
| ACCT 5130 (3 hrs.) | Accounting for Management |
| DSCI 5180 (3 hrs.) | Introduction to Decision Making |
| FINA 5170 (3 hrs.) | Financial Management |
| MKTG 5150 ( 3 hrs.) | Marketing Management |
| MGMT 5140 (3 hrs.) | Organizational Behavior and Analysis |
| BUSI 5190 (3 hrs.) | Administrative Strategy (take in last semester) |
Concentration Courses (15 hours)
Required Courses (6 hours)
| MKTG 5250 | Information for Strategic Marketing Decisions | (Undergraduate marketing majors will take MKTG 5250 in place of MKTG 5150; an additional course will be chosen) |
| MKTG 5850 | Effective Marketing Planning in Dynamic Environments | (Must be taken in final semester) |
Supporting Courses (9 hours)
* select three from the following list of five marketing and
logistics courses:
| MKTG 5200 | Customer Behavior |
| MKTG 5550 | Decision Marketing in Global Markets |
| MKTG 5875 | Marketing Rights and Responsibilities |
| LSCM 5300 | Strategic Supply Chain Management |
| LSCM 5560 | Strategic Logistics Management |
Elective Courses (3 hours)
One 3-credit hour 5xxx course selected in consultation with the departmental advisor and must be outside of the marketing discipline.
Internship
You may complete an internship for three hours of pass/no pass credit, upon completion of three hours in your area of study. Your internship will not count towards your degree and may not be taken your first semester. Please see your departmental advisor for more information.
